If South Africa is successful, Rugby World Cup 2023 will be a fully immersive event, with rugby dominating front- and back-page news and sports-mad South Africans getting fully engaged, to the extent of adopting teams staying in their cities – much as they did for the FIFA World Cup. It is the only major international event South Africa is likely to host for the next 20 years.
One of the innovations is that people who buy tickets for the higher-priced games – the opening game, the quarter- and semi-finals, the bronze final and the final, will be required to buy a certain number of tickets for pool matches. These will be given to non-governmental organisations and distributed to schools and clubs, ensuring that there will be opportunities for people in poorer communities to enjoy the event.
In addition, the ticketing strategy and particularly in the pool games, has prioritised attendance. There will be affordable tickets, ensuring that locals enjoy the tournament and that the stadia are filled to capacity.
Seven official Fanzone sites have been identified in the host cities. They will be open for the opening match day, semi-final matches, the final match, every South African match and all ‘home’ matches played in the host cities.
For visitors, each host city will be showcasing the best of what that city has to offer, from beaches to safaris and championship golf courses to world-class restaurants and wine estates.
The 2023 Rugby World Cup will be an inclusive experience for all South Africans and an unforgettable rugby and tourism experience for visitors.
COMMONLY ASKED QUESTIONS
The cost differentiation between South Africa and Europe means it will be able to deliver a high-quality tournament at less than half the cost.
The southern hemisphere spring provides the perfect conditions for a showcase of fast, running rugby.
South Africa’s operational excellence in hosting large events includes the 1995 Rugby World Cup, 2003 Cricket World Cup and 2010 FIFA World Cup. This will be further honed during the British & Irish Lions tour in 2021. All this expertise will be focused entirely on delivering the best Rugby World Cup ever.
South Africa is an attractive option for fans, particularly given the exchange rate. As with other international sports tournaments hosted here, it is expected that many will come for the matches and then stay to experience game parks and beaches.
Business Insider’s ‘beer index’ shows a beer in Paris costs the equivalent of US$7, in Dublin it’s US$6.5. Compare this to Cape Town, where it’s just US$2.20 and Johannesburg, where an average pint is just US$1.70.